Leading Media Researchers Announce Next Generation Optimizer
OptiBrain™ - Campaign Optimization On Demand
MediaBrain, Bill Harvey Consulting and William McKenna & Associates have launched OptiBrain™, a secure, highly automated, flexible and cost-effective ad campaign optimizer. One year in the making, OptiBrain™ is both modular and stackable, able to support multiple measurement data sets and media avails/rate cards. Each OptiBrain™ installation is confidential and proprietary to you, the client, using data you own or have a license to use. OptiBrain™ supports all audience measurement sources, panel, big data, linear and digital.
Bill McKenna says “OptiBrain™ is a major breakthrough”, a media planning and buying software tool that is data vendor neutral, linking science and client data assets within a secure, scalable and automated single source cloud platform. In one click, optimize unduplicated reach or impressions across as many as 20 AdSpend levels, often in less than 5 minutes.”
For Sellers, the OptiBrain™ campaign optimizer recommends the most efficient means to maximize ad inventory yields while achieving advertiser/media agency reach, impression and AdSpend budget goals. OptiBrain™ is able to show why your media properties should receive more of the campaign buy than alternative less efficient media properties.
For Buyers, OptiBrain™ builds the most cost-efficient schedules from the client’s competing media avails, achieving brand reach, impression and CPM/CPRP efficiency goals. OptiBrain™ supports campaign planning at national and local markets levels, including language, genre and socio-economic segments. OptiBrain™ is unique, scoring the national buy delivery against local market audiences, building each local market campaign on a foundation of the “as it falls” national audience.
Bill Harvey says “OptiBrain™ delivers “best of breed” media optimization in a secure, affordable and easy to use software system. In every country, large and small advertisers, agencies, and TV inventory sellers are empowered with OptiBrain™ media software that maximizes the ROI of every monetary unit.”
MediaBrain CEO, Mark Green, says “Our partnership with Bill Harvey and Bill McKenna, with their proven record and experience in media innovation and running media measurement and analytics businesses, ensures that OptiBrain™ applications will improve business efficiencies and outcomes.”
MediaBrain CDO, Nick Ellis, says “having been on the inside for decades as an inventor of successful, widely adopted TV media software, OptiBrain™ takes us to an entirely new level, harnessing cloud computing, embracing new measurement data sources and ushering in a fast, privacy compliant generation of media optimizers for buyers and sellers.”
Talk with Bill Harvey or Bill McKenna now